Pluto — Digital Marketing Agency

Editorial marketing site for Pluto, a senior-team growth studio. Word-by-word hero reveals, parallax case studies, and a motion system tuned for "marketing that compounds.

Pluto is a bespoke, production-grade marketing site built around a single promise — marketing that compounds. The site pairs an editorial design language (Fraunces display + Inter Tight) with a custom motion system: mask-up headlines, word-by-word reveals, scale / blur / slide variants per section, parallax imagery inside rounded frames, and a scroll-progress bar driven by the page scroll.

Architecture is Next.js 16 App Router with server components by default, dynamic case-study routes (/work/[slug]), a single-source-of-truth data layer (lib/data.ts), and Tailwind CSS v4 using CSS-first @theme tokens. Every interaction respects prefers-reduced-motion, navigation is keyboard-accessible with a visible skip-link, colour contrast meets WCAG 2.2 AA, and images are served through next/image with remote patterns. The result is a site that reads like a magazine and scrolls like an app.